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One extra minute of waiting at the checkout = a lost customer + a missed sale! The numbers speak for themselves:
- 47% of French consumers refuse to wait more than 3 to 4 minutes at the checkout
- 8 out of 10 customers will not enter a store if they perceive the queue to be excessively long
- A staggering 76% of customers abandon their purchases and leave the store once they reach the checkout during peak hours. (Source: GPO Magazine)
These statistics highlight the risks of limited checkout capacity in stores and the urgent need to adopt effective solutions to optimise the checkout experience and preserve your profitability.
Fortunately, queue busting, or queue reduction, offers innovative solutions to streamline the checkout process and guarantee a stress-free customer experience.
This is where technology plays a crucial role in transforming in-store experiences. Planet Order In-store positions itself as an innovative, award-winning solution to multiply the sales power of in-store staff and significantly boost turnover.
What is "queue busting"?
Queue busting is a technique used by retailers to reduce waiting times at the checkout and improve customer flow within the store.
It essentially involves decongesting queues using various strategies, ranging from adding more checkouts to implementing advanced technologies. Let's look at the main advantages of this sales technique.
1. Improved customer experience
The first and perhaps most obvious benefit of queue busting is the significant improvement in the customer experience.
Nobody likes to queue. By reducing queues, you increase the conversion rate of store visits, build customer loyalty, and generate positive word-of-mouth.
2. Increased sales
A satisfied customer is a customer who buys more. By reducing the stress associated with long waits, customers are more likely to spend time in the store, explore products, and consequently, buy more.
Moreover, a faster customer flow means you can serve more people in the same amount of time. This translates into an increase in the number of transactions and therefore in turnover.
3. Resource optimisation
Queue busting also allows for better utilisation of store resources. By reducing checkout waiting times, you free up time for your staff.
They can then focus on other tasks, such as advising customers or managing inventory, which improves the overall efficiency of the store.
Queue busting strategies
Planet Order In-store offers a range of new in-store services that complement existing Point of Sale (POS) solutions.
This approach aims to empower sales staff by providing them with powerful tools to meet customer needs in a more personalised way. Sales staff can now offer enriched in-store experiences, thereby increasing customer satisfaction and loyalty.
1. Mobile sales: The key to flexibility
Enable your sales staff to assist customers and close sales wherever they are in the store, thanks to instant access to the product catalog, promotions, and real-time inventory with the Order In-Store App mobile application.
By maintaining continuous contact with the customer, the salesperson maximises sales opportunities, personalises the experience, and strengthens loyalty, transforming each visit into a lasting business relationship.
2. Simplified integration and payments
Mobile checkout allows the salesperson to close the sale instantly, wherever the customer is in the store, thus eliminating queues and transforming every interaction into an immediate sales opportunity.
3. Enrichment of the customer database
Planet Order In-store's customer data management allows sales staff to instantly access valuable customer information during their mobile sales, giving them the ability to personalise the shopping experience and optimise cross-selling and upselling in real time.
Maximising sales power!
Queue busting is much more than just a technological solution: it's a strategic lever for transforming in-store interactions and maximising sales power.
By offering complementary services such as mobile sales with access to inventory, promotions, and the customer database, this solution addresses the current challenges faced by retail chains and propels the performance of sales staff to a higher level.
By adopting Planet Order In-Store's queue busting strategy, you will transform your point of sale into a fluid and pleasant space where the customer experience is at the heart of your priorities.
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