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How Planet helped this Swiss Super League football club to boost online sales by 75% in four months
How Planet helped this Swiss Super League football club to boost online sales by 75% in four months
At a glance
FC Luzern was founded in 1901 and is one of the biggest football clubs in Switzerland. The club has been a major player in the Super League for many years and is located in the picturesque Swiss city Lucerne. Over its impressive 120-year history, the FC Luzern brand has become iconic to local and international fans.
We would recommend Planet as a payment partner - mainly because of the personal contact we had with the Planet team. Planet values the partnership with its customers, it doesn't feel like a purely transactional process.
Manuel Moor
FC Luzern, Leiter der Finanzabteilung
The challenge
To better serve their fans and customers, Manuel Moor, Head of Finance at FC Luzern and his team were looking to bring their e-commerce platform in-house. Instead of an external provider, the team at FC Luzern wanted one partner that could handle all transactions smoothly. And they wanted to avoid relying on multiple providers for their e-commerce gateway and acquiring. Their aim was to provide a smooth, reliable ecommerce experience to the club’s fans looking to purchase club merchandise.
The solution
Planet’s local team took the time to discover the team at FC Luzern’s needs and explain how Planet’s gateway and acquiring would fit. The easy API integration, combined with Planet’s competitive acquiring offer meant that FC Luzern could quickly and easily bring their e-commerce store in-house. One payments partner to take payments online securely, while offering multiple payment methods to customers.
The result
For Manuel, the new platform means peace of mind that all transactions are paid and reconciled, and ‘even refunds are pretty easy’. And since the club implemented the new ecommerce platform, sales have increased. FC Luzern is already at 75% of sales compared to the previous year – just four months into using the new platform.
For Manuel, working with Planet means FC Luzern stays ahead of customer expectations and how they want to pay, providing a range of payment methods, allowing the customer to pay how they want.
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